Interactive Patient Marketing is a Center of Expertise made up of experienced marketers who partner with the brands to focus on improving patient outcomes. Through a deep understanding of the patient, we devise highly impactful, integrated initiatives to drive desired behavior. We measure to continually optimize our impact and influence. As a result of our work, patients are better served, ultimately enhancing Genentech’s profitability and leadership. 

The Manager/Senior Manager, Interactive Patient Marketing defines and oversees marketing programs to consumers, patients, caregivers, communities and health care providers that use social influence, permission-based and relationship marketing techniques, cultural/literacy adaptation and integrated marketing technologies with the purpose of generating better and measurable patient outcomes for Genentech products/therapies. 

The Manager/Senior Manager, Patient Marketing role partners with brand marketing and works with key internal/external partners/stakeholders in the strategic positioning, design, development and implementation of patient marketing plans and tactics for the assigned GNE products and/or special projects/initiatives. 

This particular position will focus on supporting a to-be assigned brand(s) in the oncology / cancer therapeutic area.

Key Accountabilities:

• Incumbents in the Manager/Senior Manager, Patient Marketing role are generally expected to:
• Identify the strategic priorities, commercial value and role that interactive patient marketing will play in achieving Brand objectives and driving better patient outcomes. 
• Lead and/or oversee the design, development, & ongoing monitoring/measuring of patient-centric marketing strategies, plans and tactics for supported brands and their indications such that these will meet or exceed established goals & targets.
• Exercise latitude and independence in managing own work and decision making activities that require regular use of ingenuity and innovation. 
• Create and manage project development plans and agency partners, establishing clear goals, success criteria, and KPIs
• Act in complete & total compliance with all laws, regulations and policies
• Assist in the development of 1 year tactical plan and 3 year patient marketing brand plans for supported products, as well as give guidance and make critical contributions from the longer term/longer range patient marketing perspective to brand lifecycle plans.
• Collaborate with Interactive eMarketing and Interactive Marketing Operations & Insights teams to develop integrated iPlans for multi-channel and relationship-based initatives.
• Contribute as an "expert" and champion for the Interactive Patient Marketing Team with internal and external partners/stakeholders - bringing in-depth DTP (direct-to-patient) marketing skills & knowledge
• Participate as and when needed/appropriate in cross-functional or other project teams; helping the overall business of Genentech to continuously evolve, improve & excel

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