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Transforming Scientific Innovations Into Changes in the Practice of Medicine
Our U.S. Commercial Operations group plays a crucial role in delivering Genentech's therapies to those who need them. By transforming our scientific innovations into changes in the practice of medicine, the group brings new treatment options to patients.
Primarily, the group focuses on marketing and selling novel therapies for various disease areas. If you enjoy a data-driven approach to managing the product life cycle, then this might just be a perfect fit. Those involved in U.S. Commercial Operations at Genentech are also charged with educating healthcare providers, patients and other stakeholders about the science behind the medicine.
Commercial involvement begins during a potential product's development, when lifecycle teams explore opportunities to apply scientific discoveries. Commercial professionals provide expertise in the following areas:
- Market and competitive analysis and strategies
- Thought leader work
- Publication plans
- Pricing
- Promotional tactics and brand marketing
- Sales training
- Managed care marketing
Finally, Genentech is dedicated to ensuring comprehensive access to our products through innovative distribution and reimbursement strategies and industry-leading patient assistance programs. These efforts are supported by strategic and operational expertise in training, technology, data analysis and communication. At Genentech, we are dedicated to the highest standards of ethical conduct as we continually aim to best serve the needs of patients.
