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Developing Recognizable Brands for our Medicines
Global Product Strategy is another professional area that is involved in the entire lifecycle of Genentech's medicines, providing strategic business direction from research through to development and commercialization. The individuals in this group collaborate with research and development functions, as well as affiliates, to shape the future of medicine.
More specifically, Global Product Strategy focuses on the following:
- Leading Genentech in its development of brands
- Guiding the Annual Marketing Plan process
- Providing tactical support to determine economies of scale or a key alignment
In addition, the group sets the criteria in the development of the Disease Area Strategy plans, a two-year process that involves Research and Early Development, licensing and our various affiliates.

