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Developing Recognizable Brands for our Medicines

Global Product Strategy is another professional area that is involved in the entire lifecycle of Genentech's medicines, providing strategic business direction from research through to development and commercialization. The individuals in this group collaborate with research and development functions, as well as affiliates, to shape the future of medicine.

More specifically, Global Product Strategy focuses on the following:

  • Leading Genentech in its development of brands
  • Guiding the Annual Marketing Plan process
  • Providing tactical support to determine economies of scale or a key alignment

In addition, the group sets the criteria in the development of the Disease Area Strategy plans, a two-year process that involves Research and Early Development, licensing and our various affiliates.

AWARDS AND RECOGNITION

  • Fortune 100 Best Companies to Work For

    In January 2010, FORTUNE named Genentech to its annual list of the 100 Best Companies to Work For for the 12th consecutive year.

  • Science 2009 Top Employer

    In October 2010, Science magazine named Genentech "top employer in the biopharmaceutical industry." This is the eighth number one ranking for the company.

  • Fast Company World's Most Innovative Companies 2010

    On February 18, 2010, Genentech was named to Fast Company magazine's "World's Most Innovative Companies 2010" list.