Analytics Manager/Senior Manager - Market Analysis and Strategy

South San Francisco, California
United States

Job ID: 00452872

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The Position

The Analytics Manager/Senior Manager in Marketing Science (MS) is an integral business partner in Genentech’s commercial planning efforts. He/she is responsible for designing and delivering quantitative data analyses to address business issues, synthesizing objective insights, and guiding strategic decision making for the Company.

 

He/she leads (hands-on) the analytics process to:

  1. Drive and influence sales and marketing strategic and tactical planning through development of effectiveness/ROI assessments of promotional efforts, including but not limiting to marketing-mix
  2. Identify brand and market issues, opportunities, and needs through appropriate longitudinal patient-level data analyses; develop insights and effectively communicate actionable recommendations to senior leadership
  3. Provide brand perspective on overall portfolio and business-unit initiatives 

The Analytics Manager/Senior Manager has a broad understanding of pharmaceutical data, including sales and claims data, and which source to leverage in order to answer business questions most effectively.

  

MAJOR RESPONSIBILITIES

  1. Design and execute analytics-based effectiveness measurement of brand initiatives; and make strategic, tactical and investment recommendations to brand teams and other stakeholders
  2. Serve as a subject-matter expert on analytics frameworks, data and measurement as it relates to the brand and market landscape
  3. Partner effectively with other commercial and company-wide departmental colleagues, including by not limiting to MA&S, to provide holistic analytical insights
  4. Proactively learn from others in Marketing Science, and act as a source of knowledge to design and deliver new methodologies/approaches to solve complex business problems

Who You Are

In hiring new employees, we look for people who are also inspired by our mission and who would fit in well with the collaborative, rigorous and entrepreneurial spirit of the company culture. Because we know that employees are critical to our success in bringing novel medicines to patients, we are dedicated to remaining a great place to work and to providing employees with programs, services and benefits that allow them to bring the best to the business and to their personal lives. 
  • Master's or PhD degree in Business, Economics, Statistics, Mathematics, Physical Sciences or related field is required
  • At least three years analytical experience, preferably within pharmaceutical or biotech industry
  • Proficiency in analytical tools is required (e.g., SAS, Python, SQL)
  • Expertise in standard analysis and presentation software (Excel, PowerPoint)
  • Excellent problem solving skills, and demonstrated ability to structure and conduct analyses to generate insights
  • Ability to innovate, take informed risks and apply new methods of analysis
  • Strong interpersonal skills and a consultative mindset, with the ability to influence without direct authority, and to develop strong partnerships
  • Ability to prioritize, including deciding how to balance analytical rigor with the need to drive timely business outcomes
  • Proven track record of working effectively in a collaborative, fast-paced, multitasking environment  
PREFERRED QUALIFICATIONS 
  • Experience using patient level data (medical/retail claims), syndicated sales, field and marketing data and payer data; Additional knowledge of primary market research or medical research data is a plus
  • Experience with field force analytics, including customer segmentation, targeting, and promotional response measurements
  • Experience in standard commercial analytics techniques: marketing mix analysis, segmentation, multivariate regression, ROI, and other detailed analytics using large subnational datasets; knowledge of e-marketing analytics is a plus

*LI-Comm-PM1 

Who We Are

A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 40 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. Genentech has multiple therapies on the market for cancer & other serious illnesses. Please take this opportunity to learn about Genentech where we believe that our employees are our most important asset & are dedicated to remaining a great place to work.

The next step is yours. To apply today, click on the "Apply online" button.

Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.


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