South San Francisco
California, United States of America
Senior Marketing Manager (E5) – Lung Marketing
With lung cancer care continuously changing in a dynamic marketplace of cancer immunotherapy/target therapy innovation, the Lung Marketing Team is looking for a passionate candidate to take our franchise to the next level. The Senior Marketing Manager will report to the TECENTRIQ Lung Team Lead II, with accountabilities for Alecensa (ALK+ NSCLC), Rozlytrek (ROS1 NSCLC, NTRK Pan Tumor), and TECENTRIQ Lung (NSCLC, SCLC) as we continue to grow our business with current/future indications. Given the time of entry for this role, there will be an increased immediate focus on strategic and promotional activities for both Alecensa and TECENTRIQ, while considering the broader needs of the overall Lung/Pan Tumor (LPT) Squad. This candidate will have the opportunity to drive both HCP and Patient marketing initiatives throughout 2020-2021.
Within the Product Marketing organization, the Senior Marketing Manager will contribute and continuously develop essential marketing capabilities (eg brand positioning, content development, organized customer, digital development, channel optimization etc) and business acumen (healthcare ecosystem, customer knowledge) that enable the development and execution of the integrated product/therapeutic area (TA) value proposition.
Strong candidates will have demonstrated their ability to influence without authority, to communicate clearly and concisely, to make decisions (and iterate on those decisions) with limited data, and to thrive in ambiguous environments undergoing transformational change.
Supports the development and execution of the product/TA value proposition, customer positioning, and the end-to-end customer experience
Responsible for optimizing all marketing materials, including branding, messaging, and channel mix for target customers. Creates new materials when necessary to address a customer need
Uses and commissions appropriate marketing research needed to drive the product's overall market positioning and to inform the optimal end-to-end customer experience
Identifies and works regularly with internal network partners and external resources to deliver product marketing activities
Responsible for ensuring a seamless, well-integrated product message and position across multiple marketing platforms
Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers)
Prioritizes and creates personal messages and resources for field-based channels in coordination with non-personal messages and resources
Monitors marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive customer and business outcomes
Partners with the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Leads and/or participates in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Key Marketing Capabilities
Customer experience: Determine and prioritize the most valuable customer tactics in order to maximize customer value
Market execution: Perform personal and non-personal promotion techniques to drive belief and behavior change with customers
Business strategy: Identify customer behaviors and develop segmentation and targeting strategies in order to effectively engage the customer
Customer, product, and market insights: Leverage sound understanding of facts and implications across brand, therapeutic or business area, and marketplace to identify opportunities and gaps for the business and customer
Value creation: Implement a minimum viable product approach when acting on customer insights to efficiently gain value from feedback
Recommended Candidate Profile
Bachelor’s degree in Marketing / Business preferred
MBA or other related graduate level degree preferred
5 -10 years experience, with the majority working in a product marketing function
Experience in the managed care, pharmaceutical, or biotech industry/pharmaceutical or biotech field sales
Marketing experience in other relevant industries
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
In addition to these capabilities and qualifications, candidates should could consider the Genentech Operating Principles that may be more critical to this role, including “I am obsessed with meeting customer needs” and “I radically simplify and prioritize for impact” and “I build a culture of trust”.
A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 40 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. Genentech has multiple therapies on the market for cancer & other serious illnesses. Please take this opportunity to learn about Genentech where we believe that our employees are our most important asset & are dedicated to remaining a great place to work.
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