Responsible for Marketing Planning and Marketing Activity Management with focus on assigned Immunology products and initiatives
主要工作職責 Main Tasks & Responsibilities :
Oncology & Fertility Portfolio Management
Market analysis, understanding and mapping needs of customers
Identification of growth opportunities (product and customer segment specific).
Understand develop & implement strategies for the promotion and sales of the Roche Immunology product portfolio.
Adoption of the marketing mix. Incorporate all aspects of the marketing mix including the ability to segment, target and position appropriately.
Market intelligence. Thoroughly understand competitive brands and their solution & Immunology Testing sells and provide the sales organization with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer
Deeping plowing business relationship with target stakeholders including clinical experts and technicians in hospitals
Delivering the core value of on-label products and the clinical applications
Establishing interaction with KOL (Key Opinion Leader), clinical experts and technicians to improve and strengthen the end users' sense of identity to Roche products so as to apply to more patients
Develop and execute the launch readiness and intended use expansion plan.
Sales training (marketing strategy, competition, question set, objection handling & role play)
Provide the sales organization with a sales tool kit consisting of core promotional literature, sales aids, and support materials & the necessary training to help them exceed their sales plan, as it relates to differentiating and positioning RD brand as a solution provider.
Key customer projects / tenders
Logistics planning / forecasting
Segmentation & product positioning
Product pricing strategy
Product line analysis & reporting
Interface with Immunology customers and key opinion leaders including consultants, clinicians and medical laboratory personnel and patients, as needed, to effectively grow the business profitably, while maintaining a customer focus.
Management of Key Opinion Leaders
教育背景 Education :
University degree in Clinical Diagnostics Science or Business Administration is required (e.g. BSc, M.D)
Profound knowledge in the field of Immunology Testing and a comprehensive understanding of Immunology Testing workflow and processes in the laboratory and clinician.
Knowledge about medical aspects of Immunology.
工作經驗 Experience :
At least 3 years marketing experience as APM/PM role in related industry is required.
Experience in Immunology product line customer support activities, incl. product sales, application training, sales and marketing activities preferred.
Must have demonstrated leadership capabilities in project management and strong achievement in past work experience.
Establishing interaction with KOL (Key Opinion Leader), clinical experts and technicians.
Keen business sense and understanding for customer needs, confidence to interact with all management levels.
專業知識與技能 Specific Knowledge & Skills :
Creativity and accountability.
Distinct self-motivation as well as a proactive, structured and result-oriented work style.
Ability to focus and prioritize.
Good theoretical knowledge of marketing tools and practical experience with their application.
Ability to train others and create enthusiasm for a technical product.
Fluency in English (technical); knowledge of further languages advantageous.
Good and fluent in both written and oral communication skills including presentation skills. Confident user of MS Office, esp. of Excel and PowerPoint.
Professional conduct with interpersonal skills and customer focused.
Positive working attitude with a sense of urgency and result oriented.
Able to work as well as an effective team player.
Fluent in Mandrian and English are must
Who We Are
Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis.
Diversity and Inclusion (D&I) are critical to the success of our company and our impact on society. We believe that by championing diversity of background, thought and experience, we can foster a sense of belonging and provide an environment where every employee feels valued, included, and able to contribute their best for the patients we serve. We’re focused on attracting, retaining, developing and advancing our people to their full potential by rewarding bold ways of thinking and integrating inclusive behaviors into every aspect of our work.
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