Respiratory Marketing is a place for passionate leaders that are determined to make an impact for patients and for the organization. We aspire to deliver better health outcomes for all patients, deliver on our financial commitments, and demonstrate an enterprise mind-set. The respiratory team excels at being tenacious in the face of intense competition and is seeking a creative and strategic individual that is excited by a competitive challenge. The Marketing Team Director, Respiratory is accountable to drive business impact through development and delivery of marketing strategy and execution across both Xolair and Esbriet. This individual will lead a team of marketers, providing consistent feedback and coaching to drive marketing strategy and execution excellence, as well as ensure professional development of a team of ICs. Additionally, this individual will be responsible for owning a significant business deliverable, ensuring efficient and appropriate investment to drive topline results and supporting attainment of respiratory P&L goals. He/she will be required to effectively collaborate and partner with our Novartis colleagues to unlock the power of the partnership across the alliance. This position reports to the Senior Marketing Director, Respiratory.
Accountable for meeting long-term (5 year) and short-term (90-day) Squad priorities and marketing strategic goals for Xolair in Asthma and CIU, and Esbriet in IPF
Responsible for the day-to-day alignment, enablement, project coaching and oversight of 4 or more Senior/Marketing Managers.
Reports to the Marketing Senior Director and serves as a member of the Marketing Leadership Team
Develops and executes Xolair and Esbriet value proposition and the end-to end customer experience
Partners with the Field organization and other CMG functions to develop a comprehensive strategic business plan that drives Squad priorities
Responsible for managing investment decisions to ensure profitability of brand while also maximizing resources across the business with an enterprise mindset
Leads and/or participates in fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
Coaches and advises Marketing Managers on the responsibilities below:
Analyze and assess research to extrapolate meaning and opportunities that drives the product’s overall market strength and positioning
Identify and work regularly with appropriate internal and external resources to support product marketing strategies and activities
Ensures high quality tactical execution and a seamless, well integrated brand message and overall position across multiple marketing platforms.
Creates strategy, messaging and resources for the CE organization. Partners with the field teams to establish and monitor metrics for tactical roll out of marketing activities.
Plays a leadership role in the Promotional Review Committee (PRC) to ensure development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations
Skills and Competencies
Demonstrates a minimum of Advanced Level capabilities across the marketing capabilities framework (Customer, Product and Market Insights, Financial Acumen, Value Creation, Business Strategy, Customer Experience, Market Execution, Account Marketing and Partnerships)
Demonstrates expertise in all aspects of Product Marketing to include positioning, branding, campaign development, channel mix and in healthcare ecosystem
Deep knowledge of the healthcare ecosystem including health
economics, policy and the regulatory environment
Deep knowledge of each customer type e.g. HCPs, patients, payers, IDNs, distributors, pathways and how they run their business
Ability to think with an enterprise mindset
Ability to influence and inspire individuals and teams across the CMG
network, from front-line employees to the executive level
Breadth of experience in product/therapeutic area, access and interactive marketing
Ability to flex and thrive in an ambiguous environment undergoing transformational change
Ability to translate strategic direction into action plan for self and team, and make progress in the face of ambiguity
Good judgment in recognizing the distinction between "good enough" and perfection
A minimum of 10 years experience with the majority working in a product marketing function
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning along with financial results
Market Access experience (preferably payer strategy/tactics, and acquisition programs)
Bachelor’s degree or equivalent industry experience
Bachelors degree in Marketing preferred
MBA or other related graduate level degree preferred
I put the patient first, always
I am obsessed with meeting customer needs
I act on behalf of the whole company, not just my team
I am inclusive
I build a culture of trust
I have a growth mindset
I act with urgency
I am accountable
I radically simplify and prioritize for impact
I follow the science
I build our reputation
#LI - OC1
Who We Are
Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis.
Diversity and Inclusion (D&I) are critical to the success of our company and our impact on society. We believe that by championing diversity of background, thought and experience, we can foster a sense of belonging and provide an environment where every employee feels valued, included, and able to contribute their best for the patients we serve. We’re focused on attracting, retaining, developing and advancing our people to their full potential by rewarding bold ways of thinking and integrating inclusive behaviors into every aspect of our work.
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Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.