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Medical Information Product Lead - Managed Care

South San Francisco, California


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The Position

In US Medical Affairs (USMA), we focus on broadening opportunities for patient access by ensuring that health care stakeholders have the evidence they need on our products and the confidence in that evidence to make informed treatment decisions. As a key pillar in the broader Genentech organization, USMA has a pivotal role in bridging internal partner functions (including Research, Product Development, Commercial, and Government Affairs) and collaborating across the dynamic health ecosystem to ultimately deliver better patient outcomes while making care more accessible and affordable for all.

Position Overview:

The Product Lead in Medical Information is focused on developing the implementation plan as well as executing on content creation for multiple channels in a specific therapeutic area to assure scientifically accurate, impactful communications to patients, HCPs, and/or access stakeholders. More specifically, this position has a larger focus on communicating effectively with external customers involved in evidence-based healthcare decisions including but not limited to managed care organizations, private and government health plans, third party payers, pharmacy benefit managers, specialty pharmacies, compendia publishers, guideline bodies, and technology assessment entities.

Key responsibilities include planning, execution, creation, and review of scientific content for customer engagement, responding to medical and/or access inquiries, and strategic application of customer insights. You assure that the medical content provided via established and digital Medical Information channels as well as via the medical and commercial field interactions is strategically impactful, timely, accurate, and in a customer-focused format by:

  • Planning, developing, and advancing the functional as well as influencing the cross functional scientific communication strategies in support of the medical priorities of the Medical Network and the Squad in the assigned molecule/product area

  • Acting as a Medical Information clinical expert of the assigned molecule/product area to internal and external customers, and as a medical communications expert in crafting medical content that is compliant and resonates with patients, HCPs, and/or access stakeholders; consistently approaching interactions with clinical integrity and the highest professional ethics in accordance with guidelines, direction, and key strategies

  • Anticipating, identifying, articulating, and solving concerns on clinical, access, and operational issues (e.g., PI, PRC/RDC/MRT, pathways, guidelines, systems, processes) that impact Medical Information, Medical Affairs, and customers; and contributing to the development of new principles and concepts in solving these unusually complex problems

  • Informing the development of Lifecycle/Medical Plans and medical initiatives to fill customer knowledge gaps through the strategic use of Medical Information/Medical Affairs insights

  • Anticipating and applying an expert understanding of the medical information needs of worldwide customers and providing strategic responses to complex medical information requests with a highly developed knowledge of all customer types

  • Independently leading departmental, cross-functional, and interdisciplinary team meetings and projects involved with complex issues, and contributing to inter- and intra-departmental business decisions

  • Ensuring our partners have an understanding of the issue and the potential business impact of the key trends, themes or other evolutions in the external legal and regulatory landscape that relate to the work of Medical Information in the relevant therapeutic area(s)

  • Identifying, influencing, and regularly checking in with external department leaders to understand their needs and perspectives as well as strengthen relationships to effectively move initiatives forward

  • Ensuring assigned goals and objectives are met and that assigned work is completed on time, to high standards and within budget

Core Accountabilities:

Depending on the resource model for the assigned therapeutic area, you may perform or oversee the following activities:

Strategy/Planning:

  • Drive communication and content plans of the assigned molecule/product to be strategically aligned with medical priorities, deliver impactful results, and push innovation in cross-functional teams solving for complex issues that impact patients, HCPs, and/or access stakeholders

  • Partner with stakeholders across USMA, Genentech, and Roche to break down silos to achieve results for the medical priorities

  • Lead the medical information launch plan and strategy for the assigned molecule or line extension by working collaboratively and efficiently with all internal team members, partners and stakeholders to meet the anticipated and known medical information needs of patients, HCPs, and/or access stakeholders

  • Inform the development of medical plan strategies and tactics through the strategic use of Medical Information/Medical Affairs insights for assigned molecules/products

  • Proactively research, analyze and communicate key trends, themes or other evolutions in the external legal, regulatory, and access landscape that relate to the work of Medical Information in the relevant therapeutic area(s); innovate, develop, and contribute to updating and implementing departmental policies, procedures, and guidelines based on this knowledge

  • Work with medical science liaisons (MSLs), medical executive directors (MEDs), medical science directors/medical directors (MSDs/MDs), medical partners, and Publication Planning to develop, disseminate and manage the timelines for scientific content communications and other relevant research and data communications for assigned molecule/product

  • Maintain an in-depth understanding of relevant medical strategy and clinical, patient/caregiver, payer, and healthcare/market landscape

Medical Writing and Communication/Evidence Submission:

  • Create and co-create medical content for patients, providers, and payers to ensure scientific rigor, balance, and impact; this includes but is not limited to medical responses, Field Medical Affairs slides (MSLs and MEDs), emerging digital assets, evidence submissions (compendia, pathways, guidelines, and payer policies), and reprint dissemination materials.

  • Provide medical review and input on the development/use of scientific and promotional materials and handle review processes (PRC, RDC) in close partnership with Medical Partners

  • May act as the chair of the Reprint Dissemination Committee for the assigned product(s) or therapeutic area

  • Write, maintain, review, and edit global medical responses to meet the medical information needs of worldwide and local customers

  • Perform ongoing literature surveillance across multiple sources; critically evaluate data from multiple sources including clinical, pharmacoeconomic, and real world evidence and comparative effectiveness research (CER); apply managed care concepts and knowledge to prepare materials and communicate to our customers

  • Identify and address training needs of MI staff, internal partners, or external vendors, including USMA Contact Center. Write, review, edit and deliver medical content for training purposes

  • Provide clinical guidance and medical information to assist the resolution of escalated medical and/or access inquiries from the USMA contact center

  • Conduct quality assurance of vendor calls to ensure clinical accuracy, legal, regulatory and general compliance with Genentech/Roche standards, policies, procedures and protocols

  • Measure the impact of medical information, and communicate these findings to key partners to strengthen collaboration and trust

QUALIFICATIONS & EXPERIENCES:

  • Advanced Clinical/Science Degree required (e.g. PharmD, PhD, MD, etc.)

  • 5 or more years’ relevant industry work experience, managed care experience strongly preferred

  • 5 or more years’ medical communication experience

  • 2 or more years’ clinical experience or equivalent experience

  • Significant experience with all aspects of healthcare communications activities

  • Experience in a role that provided deep insight into fostering customer engagement through content creation

  • Demonstrated experience with strategic planning, prioritizing and management of high-level initiatives and projects

  • Superb collaboration and communication (oral and written) skills in developing strong partnerships with cross-functional peers

  • Proven track record of collaborating, coaching and influencing outcomes in complex organizations and cross-functional projects

  • Proven track record of meeting or exceeding objectives and goals

  • Shows a proactive drive to negotiate, influence, coach and advise teams and leaders to develop valuable solutions

  • Embraces an agile mindset to create necessary processes to get things done. Embraces a growth mindset to adapt and iterate in order to meet customer needs. Knows how to organize activities effectively to achieve impactful outcomes

  • Substantive understanding and exposure to corporate legal and compliance groups, and is knowledgeable of issues related to, GCP, OIG, US Regulatory/FDA requirements, drug access and other guiding or controlling elements of our business

  • Complies with all laws, regulations, policies, and procedures that govern the conduct of GNE principles

CMG Operating Principles

I put the patient first, always

I am obsessed with meeting customer needs

I act on behalf of the whole company, not just my team

I am inclusive

I have a growth mindset

I act with urgency

I am accountable

I radically simplify and prioritize for impact

I follow the science

I build our reputation

External Link: https://www.gene.com/careers/commercial-operating-principles

Roche is an equal opportunity employer

Who We Are

Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis.

Diversity and Inclusion (D&I) are critical to the success of our company and our impact on society. We believe that by championing diversity of background, thought and experience, we can foster a sense of belonging and provide an environment where every employee feels valued, included, and able to contribute their best for the patients we serve. We’re focused on attracting, retaining, developing and advancing our people to their full potential by rewarding bold ways of thinking and integrating inclusive behaviors into every aspect of our work.

The next step is yours. To apply today, click on the "Apply for this job" button.

Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.


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