South San Francisco
California, United States of America
The IBL is the global commercial expert on a brand, responsible for leading the organization to make the best possible commercial decisions that maximize both patient benefit and commercial value. Leadership & People Management - Builds and maintains a strong and effective International Business Team (IBT) - Creates an environment of strong team spirit, good communication, high motivation and inspires team members to achieve goals. - Leads, sets goals and aligns the IBT to develop and implement the Global Brand Plan Strategy - As a standing Lifecycle Team member, provides commercial input into the lifecycle management activities, and provides commercial assessment of strategic options (e.g. new indications/combinations) - As line manager of International Product Manager(s), plays a pivotal role in discovering and developing talent within the organization. - Provides appropriate and timely performance feedback to IBT representatives’ line managers on the individual’s contribution to the IBT - Provides brand strategy feedback into IPST and IMT meeting - Develops and periodically refines the strategic business and launch plans, including competitive readiness strategies - Manages the development of all strategic business-related plans – including branding, positioning, message strategy, pricing, PR/Communications, disease state strategy, Target Product Profile, and trademarks. - Identifies new market opportunities and manages market risks. - Provides product strategy input into clinical plans. - Challenges the thinking and decisions of other functions in order to maximize appropriate use of brand(s) and Roche perception. - Develops business information package as part of the Integrated Development and Commercialization Planning process (if applicable) and provides general support for queries to IBT/ Top 8 markets and direct interaction with them as appropriate - Provides input to IBT/Top 8 markets to inform forecast assumptions, and leads the development of forecast for new indications and indications that fall outside the of the affiliate forecasting responsibility. - Aligns with Region franchise leads to track brand performance and ensure execution in line with global strategy - Prepares and tracks the rolling global marketing budget and recommends budgetary adjustments in response to internal/ external influences.
A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 40 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. Genentech has multiple therapies on the market for cancer & other serious illnesses. Please take this opportunity to learn about Genentech where we believe that our employees are our most important asset & are dedicated to remaining a great place to work.
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Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.
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