Senior Product Manager, Pathways National Account Marketing - Managed Care Customer Marketing

South San Francisco, California
United States

Job ID: 3412472315

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The Position

Senior Product Manager, Pathways National Account Marketing  - Managed Care Customer Marketing


Managed Care Marketing (MCM) plays a strategic role in helping Genentech achieve its goals and objectives through the development of leading marketing strategies for all Genentech/Roche pipeline and marketed products across all managed care customer segments. In addition, MCM plays a critical role in ensuring field-based managed care account management teams have the resources and tools they need to effectively represent Genentech and its portfolio across the customer spectrum.


As a member of the Managed Care Customer Marketing – National Account Marketing team, you will be aligned with a specific portion of the Access & Channel Management account management organization, serving as the marketing lead for the relevant team, helping to develop account strategies and execute on key account team strategic & tactical priorities as the Account Marketer.


  • Specific account management team-aligned responsibilities:
  • Provide strategic leadership and oversight to cross MCCO pathway planning, strategy building and issue resolution oversight for prioritized brands and accounts. 
  • Pathways Marketing Lead will create a predictable and right-sized approach to pathways product planning, communication and issue resolution including coordination and communication across relevant Managed Care Marketing brand and account teams
  • Execute appropriate marketing tactics with the targeted accounts in partnership with the account executives and other members of the account team
  • Work cross-functionally with pricing, reimbursement, contracting, distribution, and brand teams to evaluate and address evolving pathway market dynamics and their impact on your targeted account teams both strategically and tactically
  • As assigned, support your manager or other MCM team members in developing and obtaining approvals for MCM budgets and other resources
  • Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
  • General strategic & tactical responsibilities
  • As appropriate, participate in development and delivery of 3-year strategic and 1-year tactical Managed Care Marketing (MCM) plans for assigned customer segments. As assigned, take the lead in translating 3-year strategic plans into 1-year tactical MCM plans, including objectives, goals and performance metrics to measure effectiveness and progress against goals 
  • As appropriate, contribute managed care marketing insights and perspectives into Long-range Business Plans and other relevant 3-year and 1-year strategies and tactical plans

The successful candidate will demonstrate the following competencies critical to this role:

  • Strategic agility – Links responsibilities with the mission of the organization; focuses on activities that add the most value
  • Communication – Listens well; expresses ideas fluently and logically; is open to input and can be depended on for truthfulness
  • Teamwork and collaboration – Creates an atmosphere of openness and trust; offers support and encouragement
  • Inspiring and influencing – Fosters an exchange of ideas and support; persuades and influences without authority
  • Technical and business expertise – Applies emerging knowledge and trends; builds strong relationships; contributes to expertise within and beyond assigned area

Who You Are

  • Bachelors Degree
  • MBA or other related Graduate-level Degree is preferred
  • 5 or more years' work experience
  • 2 or more years' marketing experience in the pharmaceutical, biotechnology or related industry
  • Direct managed care experience - marketing, strategy, account management, or other roles - is preferred
  • Market research/analysis/planning experience in the pharmaceutical, biotechnology or related industry is a plus
  • Pharmaceutical, biotechnology or related field sales or field sales management experience is preferred
  • Experience in completing and implementing attainable business plans
  • Has created and implemented new or enhanced marketing strategies, plans or tactics that have strengthened market positioning and financial results


  • Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
  • Financial acumen and strong analytical skills capable of effective and efficient use of market research, value-based healthcare, business forecasts and other quantitative and qualitative data: demonstrable ability to use such data to inform and shape strategies, plans, activities, events, opportunities and the like
  • Strong communication & presentation skills
  • Strong organizational & time management skills:  proven abilities to effectively manage and complete multiple priorities and projects
  • Strong influencing & negotiation skills: proven abilities to influence others without authority
  • Strong interpersonal & partnering skills: proven abilities to work effectively and efficiently in cross-functional, often virtual and matrix teams
  • Strong customer orientation/focus
  • Business travel, by air or car, is required for regular internal and external business meetings

Who We Are

A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 40 years, using human genetic information to develop novel medicines for serious and life-threatening diseases. Genentech has multiple therapies on the market for cancer & other serious illnesses. Please take this opportunity to learn about Genentech where we believe that our employees are our most important asset & are dedicated to remaining a great place to work.

The next step is yours. To apply today, click on the "Apply online" button.

Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.

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