Senior Product Manager, Pathways National Account Marketing - Managed Care Customer Marketing
Managed Care Marketing (MCM) plays a strategic role in helping Genentech achieve its goals and objectives through the development of leading marketing strategies for all Genentech/Roche pipeline and marketed products across all managed care customer segments. In addition, MCM plays a critical role in ensuring field-based managed care account management teams have the resources and tools they need to effectively represent Genentech and its portfolio across the customer spectrum.
As a member of the Managed Care Customer Marketing – National Account Marketing team, you will be aligned with a specific portion of the Access & Channel Management account management organization, serving as the marketing lead for the relevant team, helping to develop account strategies and execute on key account team strategic & tactical priorities as the Account Marketer.
Specific account management team-aligned responsibilities:
Provide strategic leadership and oversight to cross MCCO pathway planning, strategy building and issue resolution oversight for prioritized brands and accounts.
Pathways Marketing Lead will create a predictable and right-sized approach to pathways product planning, communication and issue resolution including coordination and communication across relevant Managed Care Marketing brand and account teams
Execute appropriate marketing tactics with the targeted accounts in partnership with the account executives and other members of the account team
Work cross-functionally with pricing, reimbursement, contracting, distribution, and brand teams to evaluate and address evolving pathway market dynamics and their impact on your targeted account teams both strategically and tactically
As assigned, support your manager or other MCM team members in developing and obtaining approvals for MCM budgets and other resources
Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
General strategic & tactical responsibilities
As appropriate, participate in development and delivery of 3-year strategic and 1-year tactical Managed Care Marketing (MCM) plans for assigned customer segments. As assigned, take the lead in translating 3-year strategic plans into 1-year tactical MCM plans, including objectives, goals and performance metrics to measure effectiveness and progress against goals
As appropriate, contribute managed care marketing insights and perspectives into Long-range Business Plans and other relevant 3-year and 1-year strategies and tactical plans
The successful candidate will demonstrate the following competencies critical to this role:
Strategic agility – Links responsibilities with the mission of the organization; focuses on activities that add the most value
Communication – Listens well; expresses ideas fluently and logically; is open to input and can be depended on for truthfulness
Teamwork and collaboration – Creates an atmosphere of openness and trust; offers support and encouragement
Inspiring and influencing – Fosters an exchange of ideas and support; persuades and influences without authority
Technical and business expertise – Applies emerging knowledge and trends; builds strong relationships; contributes to expertise within and beyond assigned area
Who You Are
MBA or other related Graduate-level Degree is preferred
5 or more years' work experience
2 or more years' marketing experience in the pharmaceutical, biotechnology or related industry
Direct managed care experience - marketing, strategy, account management, or other roles - is preferred
Market research/analysis/planning experience in the pharmaceutical, biotechnology or related industry is a plus
Pharmaceutical, biotechnology or related field sales or field sales management experience is preferred
Experience in completing and implementing attainable business plans
Has created and implemented new or enhanced marketing strategies, plans or tactics that have strengthened market positioning and financial results
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Financial acumen and strong analytical skills capable of effective and efficient use of market research, value-based healthcare, business forecasts and other quantitative and qualitative data: demonstrable ability to use such data to inform and shape strategies, plans, activities, events, opportunities and the like
Strong communication & presentation skills
Strong organizational & time management skills: proven abilities to effectively manage and complete multiple priorities and projects
Strong influencing & negotiation skills: proven abilities to influence others without authority
Strong interpersonal & partnering skills: proven abilities to work effectively and efficiently in cross-functional, often virtual and matrix teams
Strong customer orientation/focus
Business travel, by air or car, is required for regular internal and external business meetings
Who We Are
A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry
for more than 40 years, using human genetic information to develop novel medicines for serious and
life-threatening diseases. Genentech has multiple therapies on the market for cancer & other serious
illnesses. Please take this opportunity to learn about Genentech where we believe that our employees
are our most important asset & are dedicated to remaining a great place to work.
The next step is yours. To apply today, click on the "Apply online" button.
Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status. For more information about equal employment opportunity, visit our Genentech Careers page.