Celebrating the 60th Anniversary of Watson & Crick’s Discovery
May 10th, 2013
We built an iPad app that turns a primary genetic concept into a maddeningly addictive mobile game.
Genentech has just released an iPad app to teach people about DNA and genetics. Known as Ralph’s Killer Muenster, the game builds on players’ ability to identify patterns. The goal is to spark an interest in science - and to have fun while doing it.
- The game was created to celebrate the 60th Anniversary of Watson and Crick's discovery of the structure of DNA. This discovery was the catalyst for Herb Boyer's pioneering work with recombinant DNA, and the founding of Genentech with Bob Swanson.
- The idea behind the game is to bring Genentech's passion for science, innovation, education, and technology to an engaging, accessible platform.
- Why an iPad game? Because we want to promote science to a broader audience and help them enjoy learning.