Scientific innovation means little if it is out of reach for those who need it. That is why our mission at Genentech, and Our Promise, transcends simply creating breakthrough medicines.
We are embedding Population Health into the fabric of our business — integrating science, data, policy and community partnership to close care gaps and improve health outcomes for more patients in more communities.
If we understand the needs of communities we serve, their barriers and their strengths, we can embed population health naturally into how we deliver medicines. And if we do this right, we won’t just participate in the future of healthcare. Together, alongside partners in the community, we’ll help create it.
About Quita Highsmith
Rooted in real-world insights and driven by collaboration, we are transforming strategy into impact by focusing on key strategic priorities including:
We are working to ensure patients receive the care they need, when they need it. This is the central outcome of all our Population Health work.
Grounded in lived experience and led by our local Trailblazer teams, we work with communities to co-create and pilot innovative solutions to help expand access to healthcare.
We build and sustain authentic partnerships with legislators, community organizations, research experts and health systems to advance inclusive research and help ensure our medicines reach the people who need them most.
We provide data-backed information and tools to help people better understand their health, navigate the complex healthcare system and make informed decisions about their care.
Genentech has become the company to watch in Population Health. Their clarity of focus, bold execution, leadership and patient centered outcomes are setting a new standard. Their work isn’t just leadership, it’s shaping the direction of the entire field.
Breaking Down Barriers to Healthcare in Native Communities
We’re working to improve equitable healthcare in Native communities through meaningful collaboration, trust-building and centering Indigenous expertise.
Building Bridges to Better Health: Advancing Veteran-Centered Care
Learn how we’re closing gaps in care and opening doors to clinical research participation for veterans.
When Communities Lead: A Model for Co-Creating Better Health
Health begins in the community. That’s why we partner with trusted local voices across the country to break down barriers and shape a more equitable healthcare system.
Over the past year, our teams strengthened trusted partnerships to expand access to care and health education across more communities — from tribal health initiatives to veteran support — and we’re carrying that momentum into 2026.
We’re advancing innovative healthcare delivery models to improve access to care for Indigenous communities, including supporting Oklahoma’s first free mobile lung cancer screening bus.
As sponsors of the CHCI and CBCF conferences, we connected with leaders to advance collaborative solutions addressing health equity for Hispanic, Latino and Black communities
#ASCO2025, we worked with community leaders to highlight the critical role promotores play in improving access to care for Hispanic and Latino communities.
We joined partners at the National Tribal Health Conference to explore how community-driven, culturally rooted solutions are shaping the future of Indigenous health.
Together with Univision, we launched the 2025 Feria Contigo y Tu Salud Health Fairs to bring free health screenings and resources directly to communities.
We’re working alongside trusted community partners to build more equitable healthcare solutions by putting local leadership and lived experience first.
Our Eye Health Summit, co-hosted alongside the American Diabetes Association (ADA) in Washington, D.C., brought together people impacted by diabetes and health leaders to explore solutions for improving access to eye care.
We joined the Military Basketball Association (MBA) for their Championship Weekend to highlight the importance of veteran-centered healthcare.
