Corporate Narrative Themes

Wherever we tell stories on social media, on gWiz, or on gene.com—we want to be sure to incorporate the themes of the corporate narrative, which are listed below.

Corporate Communications Pillars:

1. Science for Innovation: Our ability to translate science into groundbreaking medicines is why we exist. We will compellingly and comprehensively share the how – how we do science distinctively at Genentech as the biotech engine of the Roche Group.
2. Science for Access: Medicines that don’t get to patients can’t improve lives. To effectively serve in the world’s largest and most complex pharmaceutical market, we take the same data- and science-driven approach to improving access as we do in creating innovative medicines.
3. Scientist to Citizen: Because our focus is greater than medicine, we see ourselves as serving the societies in which we are true changemakers in the way we transform, impact and support our communities. Doing good gives us a seat at the table so that together we can strive for a bigger, bolder mission.
4. Great Place to Work: By underscoring science at the center of everything we do, Genentech sustains an environment where innovation thrives and where people can do their best work every day.

And regardless of which theme we are focused on for any given story, we also try to bring to life:

• The patient experience: our stories are nuanced and technical and cover topics that include people during the most vulnerable moments in their lives. To that end, we want to make sure that we’re always asking ourselves, are we doing right by patients in this story?
• Tackling difficult problems, taking risks: We work in areas that not enough people (or no one) are working on, and we take risks. Every scientist here will tell you that they fail more often than they succeed, and they’re proud of that. So when we tell stories, let’s honor that struggle. You can learn more about our storytelling style here.
• Culture of Diverse Thinking: The best ideas come from having the most opinions in the room; the best way to do that is to have people from diverse backgrounds, experiences, and perspectives at the table.
• Partnering to Tackle Complex Challenges: This work is bigger than all of us, so we partner—across the organization, with other companies, regulators, government officials, and our local communities—in order to help achieve our goals.

For more detail on these themes and tips on how to bring them to life in your storytelling, reach out to [email protected].