Content Submission Process

Phase 1

Use this social strategy intake form to give us an overview of what you hope to achieve with your social plan. If you don’t have every detail worked out yet, that’s okay! This step is intended to be high-level. Expect to hear back from our team within 3 business days after submission.

Phase 2

Now that you’ve received feedback or approval on your general plan, this is your opportunity to share the details. You will receive a second form via email from the social media team based on the information you provided in Phase 1. Expect to hear back from the team within 3 business days after submission.

Phase 3

Once the concept and strategy have been approved by the social media team, you can move forward with getting your social plan uploaded into Sprinklr . When you’re uploading your posts, please use the naming conventions to properly code your content. Expect the review time of 2 business days from the CR lead, 3 business days from the social team, and 5 business days from CORA.

*Note: there is a mandatory plan and post naming convention for you to label your content within Sprinklr.

We’re now offering accelerated approval to accommodate select* social plans across all workstreams. Genentech PR leads are the only ones who may request fast track routing via email to the social media team at [email protected]. If the social plan receives approval, agencies supporting that PR lead may move forward with submitting their Phase 1 form, followed by uploading your social plan directly in Sprinklr. In these cases, you may skip Phase 2 altogether.

See the list of content that may qualify for fast track routing below:

Social plans that contain between 1-3 social posts that don't involve any new creative assets that need to be developed

Content series (ie scientific research publications, Portraits in Science)

Awards content (ie corporate awards, scientist awards)

Press Releases

Breaking news communications that were unexpected

Award wins that weren't anticipated

C-Suite level requests

Follow the steps below if your social campaign involves a LinkedIn Live event. Reference our LinkedIn Live SOP resource here before getting started.

PRE-EVENT PROCESS

LinkedIn Live Concept Overview Intake Form

Provide us with the high-level details of your LinkedIn Live event using our intake form linked here. Expect to hear back from our team within 3 business days after submission to coordinate a kick-off call to discuss your submission live.

LinkedIn Live Social Strategy Intake Form

Once you’ve received approval from our team to move forward with your LinkedIn Live event, populate the more granular details for your social campaign in the channels template deck provided by our team. Submit it using the intake form here. Expect to hear back from our team within 3 business days after submission.

Upload Your Social Plan in Sprinklr

Once the concept and strategy have been approved by our team, you can move forward with compiling materials for your Live event and uploading any promotional assets into Sprinklr . When you’re uploading any supporting posts, please use the naming conventions to properly code your content. Expect the review time of 2 business days from the PR lead, 3 business days from the social team, and 5 business days from CORA.

POST-EVENT PROCESS

LinkedIn Live Social Strategy Intake Form

After your LinkedIn Live event has taken place, populate the post-event social plan details in the channels template deck provided by our team. Submit it using the intake form here. Expect to hear back from our team within 3 business days after submission.

Upload Your Social Plan in Sprinklr

Once your post-event social strategy has been approved, you can move forward with uploading your social plan in Sprinklr . When you’re uploading any supporting posts, please use the naming conventions to properly code your content. Expect the review time of 2 business days from the PR lead, 3 business days from the social team, and 5 business days from CORA.