Corporate Social Media 101

So you’re thinking about leveraging the Genentech corporate social channels to share your news and reach new audiences. Welcome! We’re glad you’re here and ready to create content with us. Before you dive in, take a moment to familiarize yourself with our overarching corporate social strategy to better prepare yourself for success.

Our Vision:

Tell the Genentech story in a balanced, fascinating, and bold way to make deeper connections, and have a more valuable impact on our follower base.

Our Mission:

Foster an environment where creativity flourishes, newsworthy content is prioritized, and the boundaries to create that content are clear.

Our Goals as Social Media Channel Owners:

• Serve as your strategic partner to help you yield your desired results
• Offer you a suite of tactical avenues from which you can choose to refine in your own, custom way
• Set a more straightforward process to submit your ideas and set your expectations for feedback and delivery
• Implement your creative suggestions to further evolve our content and channel strategies
• Establish performance benchmarks to standardize what “good looks like” for Genentech and report back to stakeholders consistently

What does that mean for you?

• Focus on your objective: Be clear on what you truly want to accomplish and align your KPIs to that.
• Be selective: Bring us what’s compelling, business-critical, newsworthy and different--help us stand out from the crowd.
• Be critical: Refer to our detailed Channel Strategy and corresponding examples of great content by channel when you’re creating content.

As you think through your planning, be sure to align your content with our Corporate Narrative Themes.

If you don’t have a clear line into the above themes, let us know what you’re working on and we’ll help you assess your idea and refine it to fit within our parameters.

Now that you understand the bigger picture of how to approach placing content on corporate social media, let’s dive into how you can get started.

Questions? Reach out to us at [email protected]